Foundation is Everything!
Think of the most amazing structures in the world - Parthenon - Eiffel Tower - the Statue of Liberty. What is the ONE BUILDING most people think of when a faulty foundation is the focus? The LEANING Tower of Pisa.
Interestingly, it isn't the only faulty structure in Pisa. Pisa literally means marshy land. As a result, there are several buildings in Pisa which suffer from poor foundation structures.
The problem is this, no matter how often they work on straightening the towers and buildings, the fix never lasts. Why? Because the foundation is a wreck.
The same is true with your business.
You can have a stellar idea. In fact, you can have all the tech tools in place to help you, training in marketing, sales and copywriting. But, if your foundation is cracked - it's all worthless.
So what is the critical foundation required for a successful business? Simple: understand what your customer wants, and give it to them.
The core foundation of a successful business is to understand what your customer wants and give it to them.
In my free, one-hour workshop training, How to Build a Ridiculously Successful Business You Love, and Make More Money, Too, I talk about how to discover what your customer wants, and some strategies on how to get it to them.
The simplest step is to ASK them. But, if you are just now building a business, you might not have enough of your ideal clients to survey. So, online research is your next best trick.
When you can give your customers what they want, you won't need to worry about a toddering business.
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