June 8

Vanilla is for Ice Cream Not Your Brand



Brand Your Difference

Even though you don't need a radical new idea, it is important to establish a brand identity. Just to be clear, your brand is what sets you apart from every other person in your market. And while it's true we need a bit of familiarity with the structure to make people feel comfortable, you MUST stand out if you want to earn a customer.

Let me reassure you that branding your business doesn't have to be complicated or expensive. To begin, here are a few simple steps you can take right now to help you step up and step out.

3 Simple Ways to Express Your Brand Difference


Initially, select 3 main colors and one neutral tone for your brand difference. Use these colors in your graphics, correspondence and content creation.

For example, Adobe has a terrific free color wheel tool you can use to make ensure your color choices aren't jarring to the eye.

Graphics Style

Do you like modern, avant-garde, retro or cartoon-themed images? In addition to color, decide the style of graphics you will use for social media, blog posts, and correspondence. Because graphics are such powerful tools, endeavor to keep the style consistent throughout everything you do.





Font Style

Finally, select two to three font faces to use in your content. Google Fonts is a great place to start.

However, don't just throw fonts together willy-nilly. Your brand will look silly. Invest the time to check out sites like Font Pair to discover the best pairing of fonts for your brand style.

Where to Start Right Now...

One of the best recommendations I can give you is to invest time in deciding and discovering how to best express your core preferences. How the World Sees You is an incredible book by Sally Hogshead. 

The Fascination test helped me identify that purple and red are colors which express my fascination profile. And, I love that!

Clarity Creates Confidence

You don't need a bunch of new idea.

You need to make sense of all the ideas you already heave.

Apply for a 1 on 1 Coaching Consultation

It's time for you to take control of your business and make it work for you.

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About the author 

Donna Woolam

Donna Woolam believes you are ENOUGH! Titles, social standing, income - none of it defines your value. From the beginning of eternity to the end - you are loved. You are worthy. You are Breathtaking!

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