Authority? What's the big deal?
Authority seems to be the #1 thing every person in business wants to convey. It's the position we want in our industry, and the honor we want from our peers.
However, it's possible you are neglecting the fact that you ALREADY ARE the Authority.
No one has the same life or work experience you possess. No one else has learned the things you have - in the way you have. This is a result of your life lens. That is, the point of view you developed because of what you've experienced. This sets you apart from every other person in your niche, business, or company. You speak from a position of authority.
Here's how to make it work for you:
1) Even though no one is just like you, there are many who come from a similar background. They have experienced many of the same financial, spiritual, social, and cultural events you have. Because of this, you intrinsically speak the same language.
2) A lot of people are searching for the same things which made you choose the business you are in. Because of this, you already have something to offer the searchers.
3) You are already ahead of some of these searchers. You only need to be one step ahead to have something to share that will change their world.
4) There are some people in this world that only you can reach. When you own your life experience, your business expertise (even if you feel it's limited), and craft a message just for those people - you automatically stand out from the masses.
It's time to stop waiting for someone to designate you as an authority. Begin today to walk and talk like the authority you already are.